URL shortening is a technique on the World Wide Web in which a uniform resource locator (URL) may be made substantially shorter in length and still direct to the required page. This is achieved by using a redirect on a domain name that is short, which links to the web page that has a long URL
This is especially convenient for messaging technologies that limit the number of characters that may be used in a message, such as Twitter.
Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address.
Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse and for this reason, we blacklists spams.
zip.lu links are neither private nor public; anyone with the link will be able to navigate to the content. Our service measures information such as how many times a link has been clicked, which is an important quality signal in determining how relevant and interesting each shortened url is when compared to similar long urls. Having a link shortener does not protect users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. A link converted by zip.lu service is not checked against a list of potentially dangerous sites. USERS ARE WARNED to ensure that the long url is safe and refers to only SAFE sites.